Student Portolio
Concept & Development
01
Print Ads
Meijer, "Shop For Better Living"
2016
Advertisement Concept | Photography Study
These three adverts were design with the idea of "family friendly" values in mind. This falls in line with Meijer's commitment to providing excellent supermarket service and reflection of their family roots.
Though Meijer is well established in Michigan already, these billboard campaigns would run in neighboring states in the Midwest as a way to extend their audience and potentially their business further out.
Lego, "Be.."
2016
Advertisement Concept
Print Spreads for Lego that emphasize on inspirational jobs to young children. Over the years Lego has had lines of products that put the familiar yellow smiling face in a plethora of roles such as firemen, first responders, officers, and (as I have chosen to focus on for the print spreads) racers and astronauts.
Ticonderoga, "Sharper in Black" | "The Good Times and the Bad Times"
2017
Advertisement Concept
Two print ads for Dixon Ticonderoga emphasizing the quality and excellent standards found in the perfect pencil.
Colorado Tourism, "Colorful Colorado" | "The Good Times and the Bad Times"
2018
Advertisement Concept | Color Studies
Color studies that have evolved into ads that showcase the beautiful natural colors from iconic Colorado landmarks.
02
UI/UX
ArtPrize App
2018
UI Redesign | UX Accessibility Study
This redesign was tailored to suit the "tourist" crowd of people who would use this app to explore Art Prize in a streamlined and accessible way. The app keeps its users up to date with all ArtPrize related information and utilizes geographical information to guide all users (both Grand Rapids locals and tourists alike) around the area to all sorts of installations and sites.
The redesign still incorporates some previous elements from the original app (available on both iOS and Google Play), however the biggest changes are seen in the navigation menu being designated to the bottom of the app. The original Nav menu was just beneath the header, meaning the user would have to move their thumb to switch between each section. Now it rests at the bottom with enough space under the icons for both iOS and Android users to swipe up and bring up their OS's Main Navigation lip.
An option that is painfully missing from the original app is the inclusion of a "Dark Mode". Because ArtPrize locations can vary from outside installations to dark, dimly lit interiors, the user can switch between Light and Dark with a simple toggle that rests in the top right corner (where the user can also view their Profile or Filters when applicable).
An option that is painfully missing from the original app is the inclusion of a "Dark Mode". Because ArtPrize locations can vary from outside installations to dark, dimly lit interiors, the user can switch between Light and Dark with a simple toggle that rests in the top right corner (where the user can also view their Profile or Filters when applicable).
A revamped Map now combines the original's Venue and Events tabs as well as incorporates a filter for quickly adding/removing location marks.
The Voting Page has its own designated landing option so that the user may quickly input an entries 5 digit code as an alternative to having to find the specific installation in the Entries/Venues/etc.
The information section gets a minor facelift to match with the redesign's overall aesthetic. The Map via the installations page also allows for further accessibility filters and nearby facilities such as parking, bathrooms, and the such to help its users find any necessities.