Guiry's™ Inc.
Graphic Designer | Marketing
01
Brief
My role at Guiry's™ Inc. is to develop brand new campaigns and promo material for the Marketing Department, including print & digital designs, advertisements, event flyers, promotional pieces, branding elements, and more to promote Benjamin Moore®, Hunter Douglas®, and additional vendors.
In addition to designing the material I ensure that all files are print-ready and distributed between our social media platforms and website.
Note: Due to a number of ongoing projects in association with company partners and vendors, not all current work may be available to view or represents any final products. Portfolio examples may be provided upon request and with consent from any involved parties.
02
Campaigns
I maintain frequent communication with our Art Buyer and COO for developing marketing campaigns. This collaborative approach promotes a fresh and experimental approach going forward to promoting Guiry's™ Art Department. Previous ad campaigns lacked thematic coherency or lacked creativity with the sales themselves.
Each Sale Campaign design is based off unique artistic styles or mediums with eye catching compositions. With a combination of post-modern deconstruction to modern graphic art means each campaign was catered for a variety of artists made by artists. Each campaign needed to be versatile; capable of animation, adapt across multiple mediums, and designed around the target audience and product. Some campaigns' other goals were to ensure the messaging and design reached a broader audience.
Back to School Sale - 2023, Print & Digital Banners.
Deconstructionism-style of Michelangelo's David broken down step-by-step from the statue to figure drawing sketch lines.
A creative approach to the "back-to-basics" fundamentals critical to academia.
Marker Mania - 2024, Print & Digital Banner.
Pop-art of Andy Warhol's Marilyn Monroe print recreated in markers, holding up a POSCA pen marker as is applying eyeliner, filling in the color. Alliteration ties "Marker Mania" and "Marilyn Monroe" together.
Craftacular Summer Sale & Craftacular Spotlight Product: Alphaflex Leather Paint - 2024, Digital Banners, Signage.
Cute hand-crafted products such as papercraft balloons carrying crafting paints, clay clouds and origami birds all across a background of warm, summer-like colors. The spotlight product of the sale is AlphaFlex, a leather paint used for customizing sneakers. By blasting this particular item to a targeted crowd (the "sneakerheads"), we saw an increase of 158% sales of leather paint compared to the entirety of last year! I also saw to promote a local artist's work commissioned by Guiry's™ for the company's 125th Anniversary
"Memorial Day 2024" Performance Review - 2024, Email Campaign.
Denver Arts Festival Kids Art Zone (Presented by Guiry's™) - 2024, Sponsorship Banners.
Guiry's™ 125th Anniversary Commemorative Tote Bag - 2024, Poster.
"Celebrating 125 Years of Guiry's™" - 2024, Banner.
Guiry's™ Loyalty Program"Save Up to 20%"- 2024, Direct Mail Postcards.
Back to Art School Sale - 2024, Print & Digital Banners.
A spiritual successor to Guiry's™ Back to School Sale 2023 creative direction. Michelangelo's Adam from The Creation of Adam is reaching out to receive a college diploma. The tone is tongue-in-cheek and appeals to the Young Adult age 21 - 25 humor, the perfect window for the average college student.
03
Benjamin Moore® Branding
In cases where I must produce collateral using Benjamin Moore®-affiliated print and web material that is not provided by them, or content must be recreated for application, I ensure that I adhere to their Branding Guidelines and yearly Marketing Plans. These standards laid out are critical to upholding their professional integrity as well as ours. We must see ourselves as more than just a retailer shop for Benjamin Moore®; we are synonymous with their professional vision.
Meet Betty, Benjamin Moore® 's Virtual Assistant - 2023, Digital Banner.
Benjamin Moore® 3500 Colors of the Rockies available at Guiry's™ - 2023, Digital Banner & Social Media.
Guiry's™ x Benjamin Moore® Facebook & Instagram Posts - 2023/2024, Digital Marketing.
Benjamin Moore® Element Guard® Now Available - 2024, Magazine Print.
Benjamin Moore® Element Guard® Now Available - 2024, Magazine Print.
Guiry's™ HOA Benjamin Moore® Color Schemes - 2024, Redesign Mockup.
04
Website Design and Content
For nearly four years, Guiry's™ website has lacked any online shopping function, resulting in years of lost online revenue and untapped potential. In our effort to refresh the website, I collaborate with our Web Store Manager to push for two critical goals;
a) Optimize search results for Guiry's™.
b) Online shopping functionality.
We optimized the efficiency of our services and content by integrating links to sections crucial for our target audiences. All content types now embody a friendly, sophisticated, yet innovative and efficient tone, aligning seamlessly with Guiry’s™ more refined brand voice going forward.
Note: all mockup material shown may contain content that is subject to change and may not reflect the final product.
Guiry's™ Art Supplies Shop Page with Exclusive In-Store Sales banner linking to our Store Locator (Mockup)